Venture Apparel

OBJECTIVE
Venture Apparel was my first time delving into the world of corporate identities. The goal was to create our own clothing brand along with its logo, stationaries and mockups. The brand should appeal to its target audience in a way that attracts customers. For my company I created an oudoor clothing company called Venture Apparel.

PROCESS
After spending time playing around with different logo ideas, I decided on a depiction of VA in a circle imitating mountains that have a river flowing through them. I kept the colour palette soft and inviting. Based on this I started designing the rest of the identity, a flowing river being a repeating element in different assets. Bright streaks of yellow are also used to bring some warmth into the designs.

TOOLS USED
Adobe Illustrator, Adobe Photoshop